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Everyone Is A Disney Expert

By Katina Brady


People the world over have been raised with the Disney company, comprising shows on television, cinema films, worn branded clothes and longed for the toys, creating demand at Christmas that has made history. Everyone is their own Disney expert, with valid opinions, detailed knowledge and feel-good memories.

Disney is a super-brand reaching all corners of the earth. They have their fingers in many pies including TV and movie production, merchandising and retail, entertainment and amusement parks. It would be an unusual person indeed who had not come across Disney at least once in their lives.

Since the start of the twenty-first century Disney as a brand has sky-rocketed, opening numerous amusement parks and stores. Additionally the Muppets, the virtual world for kids, Club Penguin, Pixar Animation and Lucas Film and the Stars Wars brand have all been acquired by the Disney company. There is also a Disney cruise line with two ships, Disney Dream and Disney Fantasy making their first journeys in 2011 and 2012 respectively.

The history of Disney is a long one starting in 1923 when the Disney Brothers Studio, as it was called then, signed a contract to produce Alice Comedies. Most self-styled experts know that Mickey Mouse, originally Mortimer Mouse, appeared a little later in 1928 in the first short, Steamboat Willie, which also starred Minnie Mouse. Mickey Mouse was himself considered a major celebrity and was the first animated character to get a star on the Hollywood Walk of Fame.

It was not until 1934 that Donald Duck, another favourite character was introduced to the family, with the first colour Mickey cartoon appearing the following year. At this time Disney held the patent on Technicolor meaning he was the only animator making colour films. Mickey was also the first cartoon character to talk, saying the profound words 'Hot Dog!', in 1929 in The Karnival Kid.

These tried and tested characters (Mickey, Minnie, Goofy, Donald, Pluto) were popular for decades, and even started making 'guest appearances' in other movies. For fans who care to look closely, in the opening scenes of the Little Mermaid, Goofy, Mickey and Donald Duck can be seen in the background crowd. I'll wait while you go and look.

Hidden messages are also considered common in Disney films although not all are admitted to. The Rescuers (made in 1977) contained in the background a picture of a naked lady. This necessitated withdrawing over 3 million copies of the film. In the pet shop window in 101 Dalmatians can be seen a number of characters from Lady and the Tramp.

Walt E. Disney, the founder of the studio and all round fun guy also makes celebrity appearances in some of the films. Just a little more subtly. The sorcerer in the 1940s classic, Fantasia was named Yen Sid. If you have the inclination read it backwards. In 2008, an entire movie was named after the big boss albeit in the disguise of an adorable garbage collector, Wall-E.

Throughout his lifetime, Walt Disney won 53 awards, including the largest number of Academy Awards, at twenty-six won. He was also given an Oscar with seven dwarf Oscars for Snow White and the Seven Dwarves (1938). This history of award winning animation will only continue as the studios continue to grow.




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